If you would have told me a few years ago that I could sell digital products that I don’t have to create, I’d think you were lying.
In my early years of business, I spent a ton of time creating content the hard way. Over the years, I’ve gotten more efficient using business tools and tips that help me get more things done in my limited time.
Maybe it’s my background as a nurse and having to do so much in a short time. If you’re anything like me, you have the same skillset from your nursing experience.
I know how difficult it is for nurses making the transition into business to pull everything together; social media, networking, creating quality content, and making money from your business. The list for entrepreneurs is long, so I want to share something that has simplified my business with you. I’ll let you in on a secret to easily sell digital products you don’t even have to create and if you don’t sell digital products in your business, I’ll give you ways on how to get started.
Why Should I Sell Digital Products?
I have to start out by talking about why you should sell digital products in your business. ReNursing Edu didn’t always start out selling digital products, and over the years, my business evolved by adding more and more digital products to my product line.
The pandemic of 2020.
Simply put, if you had physical products in 2020, you were likely subject to supply chain issues. I was one of the small businesses that was severely affected. As you know, many small businesses went out of business during the peak of the pandemic. ReNursing Edu is still in business, but I learned a valuable lesson during this time.
Add more digital products to help balance if or when a supply chain issue occurs.
If you don’t have a business that has any digital products, you need to find something to sell digitally.
This works for any type of business. You can be a coach, consultant, or service provider.
If you’re stuck on what kind of digital products to sell in your business, don’t worry. I’ll cover that in the next section.
What Kind of Digital Products Can I Sell?
There are so many types of digital products you can sell, no matter what type of business you’re in.
Take a look at the type of digital products you can sell to give your business a financial boost:
- Email templates
- Software (including apps)
- Canva Templates
- Audio files
- Planners and journals
- Downloadable guides
- Graphic design files
- Wellness trackers
- Infographic templates
- Presentation templates
- Invitation templates
- Resume templates
- Website themes
- Email courses
- Coloring sheets
- Nutrition plans
- Stock photos
This list doesn’t include every type of digital product known to man, but it’s enough to get you started on something. Take some time to figure out what type of digital product you can offer in your business. Don’t worry if you don’t know how to create a digital product, I’ll show you how you can sell digital products someone else has created!
Using Private Label Rights Content to Sell Digital Products
Private label rights or PLR is content that is created by someone else that you purchase and modify to sell as your own. My mind was blown when I discovered full-blown products like courses, ebooks, graphics, and software that I could modify and sell.
You might wonder where to find PLR content?
Sometimes it’s as easy as searching Google for PLR, but sometimes PLR can go by other names, and it’s not so obvious.
Some other terms to look for when looking for PLR content includes; white label, commercial rights, and even master resell rights (MRR) if you don’t want to modify any existing work.
There are specific sites for PLR depending on the type of content you want to sell or you could get your PLR content on sites like Etsy or Fiverr.
Personally, I’ve used all three to add to my content library. You just need to know where to look.
If you’re searching online for PLR content, that means others are too. It’s important that you modify your content before selling your products to make the content unique to your brand.
You can even have something exclusively commissioned for your business (like an ebook) that has PLR (or commercial) rights that won’t be shared with others.
Pros and Cons of Using PLR Content
This wouldn’t be a rounded blog post if I didn’t point out some pros and cons of using PLR content.
- Saves time. Writing blog posts or creating courses from scratch can take a lot of time. When you use PLR content, you can get a jumpstart on content creation and save a ton of time.
- Relatively inexpensive. Depending on what kind of content you’re looking for, the price varies widely. For example, you could spend $25 on one blog post or purchase a package deal of PLR that contains various products for a few hundred dollars.
- Allows for customization. PLR content will always allow for customization so you can make the content completely yours. The best way to use PLR content is as a starting point for your digital product you intend to sell.
- Full ownership. As I mentioned earlier, you have full ownership of the PLR content once you purchase it and can do what you like with it (within the terms of purchase). This means you don’t have to cite anyone or link the content back to a particular website when you use it.
- Can be lower quality. PLR content can be lower quality depending where you purchase it from. Most PLR sites do have a free trial and give out free PLR pieces of content so you can see the type of quality they provide before you buy.
- Risk of plagiarism. There’s always a risk for plagiarism when purchasing content from an unknown source. This is another reason its a good idea to not only modify the content, but to run it through a plagiarism-checker before publishing it. If you’re going to publish something on your website you don’t want to get dinged by Google for having duplicate content on your site (from multiple sources, see below for more).
- Multiple buyers. As I mentioned earlier in the blog, if you’re looking to buy PLR, so are other people. This means hundreds, if not thousands of people can have the same base content as you. This is why it’s critical that you take the content and make it your own before you start to sell digital products with the PLR you purchased. Buyers will lose trust in you if you don’t modify the content enough to make it unrecognizable and then they come across it somewhere else.
Don’t be afraid to sell digital products in your business even if you don’t have the talent or know-how on how to create them. Using PLR is a great option if you understand the pros and cons of PLR content. Hopefully, this blog helps you understand the importance of adding digital products to your business to increase your bottom line. Learn how to calculate how much traffic you’ll need to sell $1,000’s of digital products each month using PLR as a starting point by watching the YouTube video on the same subject.
If you want to see a firsthand example of my digital product library, check out ReNursing Edu’s course page. I have courses on all things business with a mix of completely original content and some infused with PLR content that I’ve accumulated over the years.